Notes on getting found
Practical writing on SEO, AEO, ads and local search for Indian businesses. No fluff, no invented case studies.
Pricing
How much does digital marketing cost in India?
What digital marketing actually costs in India in 2026 - SEO, Google Ads, social media and websites - and what changes the price.
Read article →AEO
What is AEO, and why does it matter now?
AEO is the work of getting your business quoted by AI tools like ChatGPT, Perplexity and Google AI Overviews. Here is how it works and what to do.
Read article →Local SEO
Local SEO for Surat businesses: what actually moves the needle
A practical local SEO checklist for businesses in Surat - Google Business Profile, reviews, local pages and citations that bring real enquiries.
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